# Founder's Point — Full Reference > Practical automation and custom apps for owner-led businesses, shaped by Fortune 100 and startup delivery experience. ## About Founder's Point Founder's Point is a boutique consultancy and development shop founded by Matthew Hisscock. The company builds two things: workflow automation systems and custom mobile apps — both for owner-led small businesses that still rely on manual processes for scheduling, dispatch, follow-up, invoicing, and customer communication. The team brings delivery experience from Fortune 100 enterprises, scaled startups, and direct client work. The positioning is simple: give small business owners and operators the same quality of systems that large companies take for granted, without the enterprise price tag or complexity. ### Engagement Model - **$0 upfront for qualified builds** — clients do not pay a large upfront fee. Founder's Point qualifies the project first, then builds with a practical scope. - **Month-to-month** — no long-term contracts. Clients stay because the work is useful, not because they are locked in. - **Clear checkpoints** — every engagement follows a structured process: Discovery, Plan, Build & Launch, Improve Monthly. ### Founder Matthew Hisscock is the founder and principal. His background spans Fortune 100 delivery teams, scaled startup execution, and hands-on client work across multiple industries. He has personally shipped multiple iOS apps and built automation systems for businesses in dry cleaning, auto repair, self-storage, education, and childcare. --- ## Services ### Workflow Automation **URL:** https://www.thefounderspoint.com/services/workflow-automation Founder's Point maps where work gets stuck in a business and automates the repetitive steps that slow operations down. Common automation targets include: - **Scheduling and dispatch** — replacing phone-tag and manual calendar management with automated booking and assignment - **Customer follow-up** — automated appointment reminders, status updates, and post-service check-ins - **Invoicing and payments** — triggered invoices, payment reminders, and receipt generation - **Internal notifications** — alerts for new orders, low inventory, missed appointments, or overdue tasks - **Data synchronization** — connecting disconnected tools (CRM, calendar, accounting, messaging) so data flows automatically between systems The process: Map the current workflow, identify the highest-impact automation candidates, build the automation, launch it, and improve it monthly based on real usage data. ### Custom Mobile Apps **URL:** https://www.thefounderspoint.com/services/custom-apps Founder's Point builds practical mobile tools for staff and customers. These are not generic SaaS products — they are custom apps designed around how a specific business actually operates. **Core app workflows:** - **Communication and coordination** — one clear place for updates, schedules, and requests - **Requests, forms, and approvals** — replacing paper forms and email chains with structured mobile workflows - **Branded client experiences** — customer-facing apps for order tracking, appointment booking, or service updates - **Retention and ongoing engagement** — push notifications, loyalty features, and recurring engagement tools **Delivery process:** 1. **Plan the first version** — pick one core workflow and one clear audience 2. **Launch privately** — deploy with a secure install link before any app store decision 3. **Improve monthly** — iterate based on direct user feedback Apps can launch privately via install links without going through the App Store or Google Play. App store listing is optional and can happen later when the app is mature. --- ## Industries Served ### Dry Cleaners & Laundry **URL:** https://www.thefounderspoint.com/industries/dry-cleaners Pain points addressed: garment tracking across locations, pickup and delivery scheduling, order status calls from customers, missed-pickup notifications, route optimization for delivery drivers. Automation solutions: automated order-ready texts, pickup scheduling with confirmation, route optimization, customer notification workflows. App solutions: customer-facing app for order tracking and scheduling, staff app for garment processing and status updates. ### Auto Shops & Car Repair **URL:** https://www.thefounderspoint.com/industries/auto-shops Pain points addressed: appointment scheduling conflicts, parts ordering delays, customer status update calls, technician dispatch, job tracking across bays. Automation solutions: online appointment booking with confirmation, automated status updates when work progresses, parts inventory alerts, post-service follow-up. App solutions: customer appointment booking and vehicle status, staff dispatch and job management dashboard. ### Self-Storage Facilities **URL:** https://www.thefounderspoint.com/industries/storage-units Pain points addressed: unit availability tracking across multiple buildings, access code management, late payment follow-up, tenant inquiry response time, move-in/move-out coordination. Automation solutions: automated payment reminders and late notices, access code generation and rotation, availability updates on website, move-in workflow automation. App solutions: tenant self-service portal for payments and access, facility management dashboard for staff. ### Schools & Daycares **URL:** https://www.thefounderspoint.com/industries/schools-daycares Pain points addressed: parent communication across multiple channels, attendance tracking, event scheduling and reminders, billing and payment collection, emergency contact management. Automation solutions: attendance notifications to parents, billing reminders and payment confirmation, event announcements and RSVP tracking, emergency broadcast system. App solutions: parent communication hub (messages, calendar, photos, billing), staff attendance tracking and daily reporting. --- ## App Portfolio **URL:** https://www.thefounderspoint.com/portfolio Founder's Point has shipped several consumer apps that demonstrate the team's mobile development capability. The full portfolio index page links to every app below along with direct App Store, Google Play, and Google Workspace Marketplace links: ### The Little Office **URL:** https://www.thefounderspoint.com/portfolio/little-office **App Store:** https://apps.apple.com/us/app/the-little-office/id6746760526 **Google Play:** https://play.google.com/store/apps/details?id=com.founderspoint.lobvm.android iOS devotional app for daily canonical-hour prayer from the Little Office of the Blessed Virgin Mary. Simple, reverent interface. Works offline. Android support in progress. ### HookSet **URL:** https://www.thefounderspoint.com/portfolio/hookset **App Store:** https://apps.apple.com/us/app/hookset/id6748100077?platform=iphone Bass fishing reference app with offline-first guidance, intelligent tackle matching, knot-tying animations, lure encyclopedia, and personal tackle box tracking. Built for serious anglers who fish in areas without cell service. ### Examen **URL:** https://www.thefounderspoint.com/portfolio/examen **Status:** Coming Soon to the App Store Daily reflection app rooted in the Ignatian tradition. Private journaling stored securely with Apple CloudKit. Gentle daily reminders. No ads, no tracking. Designed for daily spiritual practice, confession preparation, and mindfulness. ### 33 Day Consecration to Mary **URL:** https://www.thefounderspoint.com/portfolio/marian-consecration **App Store:** https://apps.apple.com/us/app/33-day-consecration-to-mary/id6760719781 Guided 33-day Marian Consecration app based on St. Louis de Montfort's True Devotion to the Blessed Virgin Mary. Daily readings and prayers organized by phase. Choose your consecration date and the app calculates your start day. Works offline. ### Grocery Shopper for Google Sheets™ **URL:** https://www.thefounderspoint.com/portfolio/grocery-shopper **Google Workspace Marketplace:** https://workspace.google.com/marketplace/app/grocery_shopper_for_google_sheets/644367865602 Google Sheets add-on that transforms structured shopping lists into Instacart orders with two clicks. Free to use, supports up to 200 items per list. *Instacart® is a registered trademark of Maplebear Inc. Grocery Shopper for Google Sheets™ is an independent, third-party application and is not affiliated with Instacart or Maplebear Inc.* ### SmartCart AI (Grocery Order GPT) **URL:** https://www.thefounderspoint.com/portfolio/grocery-order-gpt **ChatGPT:** https://chatgpt.com/g/g-68448b1309d08191abef089f49147af6-grocery-order-from-gpt-meal-plan-more A ChatGPT Custom GPT that handles meal planning end-to-end: recipe ideas based on preferences and dietary restrictions, automatic grocery list generation with household-size quantity math, and one-click upload of the list directly to Instacart. Supports dietary restrictions, allergies, and family sizing. Requires a ChatGPT Plus subscription and an Instacart account. SmartCart AI is an independent third-party GPT and is not affiliated with Instacart, Maplebear Inc., or OpenAI. ### Instacart Affiliate Integrations **URL:** https://www.thefounderspoint.com/portfolio/instacart-affiliate-integrations A turnkey B2B integration service for food bloggers and recipe websites. Founder's Point installs "Order with Instacart" buttons on your recipes so readers can shop the ingredient list in one click. The blog earns **5% commission on every order total** — not just the ingredients. Two pricing options: - **Option 1:** One-time setup fee based on monthly traffic + **$10/month** maintenance. You keep 100% of the affiliate commission. - **Option 2:** **15% revenue share** — no setup fee, no monthly cost. Founder's Point only earns when the blog earns. Target audience: food bloggers, cooking influencers, meal planning and nutrition sites, culinary brands looking to monetize content. Includes automatic ingredient-list sync with Instacart, mobile-optimized checkout, real-time commission tracking, and ongoing technical support. *This integration service is independent and not affiliated with Instacart or Maplebear Inc.* --- ## Resources & Guides ### What Is Workflow Automation? **URL:** https://www.thefounderspoint.com/resources/what-is-workflow-automation Comprehensive guide covering definition, how automation works, common use cases for small business, benefits, types of automation, getting started steps, and ROI expectations. ### How Much Does a Custom App Cost? **URL:** https://www.thefounderspoint.com/resources/app-cost-guide Transparent pricing guide covering factors affecting cost, typical price ranges, hidden costs to watch for, how to reduce cost, and when custom development makes sense versus off-the-shelf software. ### Automation ROI Guide **URL:** https://www.thefounderspoint.com/resources/automation-roi Guide to calculating return on investment for business automation, with real-world scenarios, payback timelines, and a framework for measuring automation impact. --- ## Blog ### How to Automate Follow-Up for Your Small Business **URL:** https://www.thefounderspoint.com/blog/automate-follow-up Practical guide to automating customer follow-up — what to automate, what to keep personal, tools and approaches, step-by-step setup. ### Custom App vs Off-the-Shelf: Which Is Right? **URL:** https://www.thefounderspoint.com/blog/custom-vs-off-the-shelf Balanced comparison of custom app development versus off-the-shelf software, with a decision framework and scenarios for each approach. ### 10 Business Process Automation Examples by Industry **URL:** https://www.thefounderspoint.com/blog/automation-examples Industry-specific automation examples covering dry cleaners, auto shops, storage facilities, daycares, restaurants, medical offices, property management, home services, fitness studios, and retail. --- ## Frequently Asked Questions **What does Founder's Point do?** We build workflow automation systems and custom mobile apps for owner-led small businesses. We map where manual work slows your operations down and build tools that handle it automatically. **How much does it cost?** Qualified builds start at $0 upfront. Ongoing work is billed month-to-month with no long-term contract. Exact pricing depends on scope — we recommend starting with a free automation audit to define what makes sense. **What industries do you work with?** We work with owner-led service businesses nationwide, with deep experience in dry cleaners, auto shops, self-storage facilities, and schools/daycares. The automation and app development skills apply across many industries. **Do I need to publish my app in the App Store?** No. Apps can launch privately with a secure install link. App store listing is optional and can happen later when the app is mature and you are ready for public distribution. **Is there a long-term commitment?** No. All engagements are month-to-month. You stay because the work is useful, not because of a contract. **How long does a project take?** Most automation projects deliver a working first version within 2-4 weeks. Custom apps typically have a usable first version in 4-8 weeks. Both improve continuously after launch. **Can you work with my existing tools?** Yes. We integrate with the tools you already use — Google Workspace, QuickBooks, Square, Mailchimp, your existing CRM, and many others. The goal is to connect what you have, not replace everything. --- ## Contact - **Email:** hello@thefounderspoint.com - **Website:** https://www.thefounderspoint.com - **Contact form:** https://www.thefounderspoint.com/contact --- ## Complete Site Map - [Home](https://www.thefounderspoint.com/) - [Services Hub](https://www.thefounderspoint.com/services) - [Workflow Automation](https://www.thefounderspoint.com/services/workflow-automation) - [Custom Apps](https://www.thefounderspoint.com/services/custom-apps) - [Industries Hub](https://www.thefounderspoint.com/industries) - [Dry Cleaners](https://www.thefounderspoint.com/industries/dry-cleaners) - [Auto Shops](https://www.thefounderspoint.com/industries/auto-shops) - [Storage Units](https://www.thefounderspoint.com/industries/storage-units) - [Schools & Daycares](https://www.thefounderspoint.com/industries/schools-daycares) - [Resources Hub](https://www.thefounderspoint.com/resources) - [What Is Workflow Automation?](https://www.thefounderspoint.com/resources/what-is-workflow-automation) - [App Cost Guide](https://www.thefounderspoint.com/resources/app-cost-guide) - [Automation ROI](https://www.thefounderspoint.com/resources/automation-roi) - [About](https://www.thefounderspoint.com/company/about) - [How We Work](https://www.thefounderspoint.com/company/process) - [Blog](https://www.thefounderspoint.com/blog) - [How to Automate Follow-Up](https://www.thefounderspoint.com/blog/automate-follow-up) - [Custom vs Off-the-Shelf](https://www.thefounderspoint.com/blog/custom-vs-off-the-shelf) - [10 Automation Examples](https://www.thefounderspoint.com/blog/automation-examples) - [Portfolio](https://www.thefounderspoint.com/portfolio) - [The Little Office](https://www.thefounderspoint.com/portfolio/little-office) - [HookSet](https://www.thefounderspoint.com/portfolio/hookset) - [Examen](https://www.thefounderspoint.com/portfolio/examen) - [33 Day Consecration to Mary](https://www.thefounderspoint.com/portfolio/marian-consecration) - [Grocery Shopper](https://www.thefounderspoint.com/portfolio/grocery-shopper) - [SmartCart AI](https://www.thefounderspoint.com/portfolio/grocery-order-gpt) - [Instacart Affiliate Integrations](https://www.thefounderspoint.com/portfolio/instacart-affiliate-integrations) - [FAQ](https://www.thefounderspoint.com/faq) - [Contact](https://www.thefounderspoint.com/contact) - [Privacy Policy](https://www.thefounderspoint.com/privacy) - [Terms of Service](https://www.thefounderspoint.com/terms)